INSIGHTS & RESOURCES

The content hub

Bringing together practical explanations, reference material and short insights.

Case Studies

How a German AI company used Flex to scale marketing on demand

A growing German AI company had built a strong recurring revenue base and was seeing increasing demand across Europe.

ARR financing: the founder's guide to non-dilutive growth capital

The result: founders keep full ownership while accessing meaningful capital to accelerate growth.

Case Studies

How a UK SaaS company used Boost to accelerate growth without dilution

A fast-growing UK SaaS company had reached £1.2M ARR with strong recurring revenue and low customer churn.

Guides

Growth vs profitability: what should founders optimise for?

For years, founders were told to grow at almost any cost. Then the market changed. Capital became more expensive. Investors became more selective. Profitability, cash efficiency and runway moved back to the centre of the conversation.

Guides

The Startup Funding Playbook: What Fits, When and Why

Match the type of capital to your stage then build a mix rather than betting on one source. Bootstrap or use grants before you have traction, lean on revenue-based finance or debt once revenue is steady, and save equity for growth that genuinely needs outside capital and expertise.

Guides

Merchant Cash Advance: a breakdown

Advance against future card sales, repaid via a fixed percentage of daily sales. Suitable for both physical retail and E-commerce businesses with card-based revenues.

Guides

Revenue-Based Financing: a breakdown

Funding is repaid through a percentage of future revenue. Common for SaaS, recurring revenue businesses, or Ecommerce. It can take different forms of contracts and different types of repayment structures, depending on the business model and lender.

Guides

Unsecured loans: a breakdown

Loans not backed by specific collateral. Lenders rely on the borrower’s creditworthiness and cash flow. Often used with companies without physical assets.

Guides

Secured loans: a breakdown

Loans backed by collateral (assets such as property, equipment, inventory, cash, IP, receivables). In case of default, the lender can seize the asset.

Guides

How to secure non-dilutive financing to scale your business in Europe

Explore the benefits of non-dilutive financing and how it can help your business grow.

Guides

5 Key Metrics That Determine Your Funding Eligibility

Understand which metrics lenders evaluate when assessing your recurring company for revenue-based financing.

Guides

SaaS Funding Eligibility: Key Metrics Lenders Look For

Understanding the key metrics that revenue-based lenders evaluate when assessing your SaaS business for funding eligibility.

Guides

RBF vs Venture Capital: Which Is Right for Your SaaS?

Comparing revenue-based financing with traditional venture capital. Learn which funding model suits your stage, goals, and growth trajectory.

Glossary

What is Revenue-Based Financing?

A comprehensive definition of revenue-based financing and how it works for SaaS and digital businesses.

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